Copywriting for AZA-Accredited Zoos & Aquariums
Nurture Members. Inspire Donors. Grow Your Impact.
I help AZA-accredited zoos and aquariums build lasting relationships with visitors, members, and donors through story-driven, strategic email marketing.
Clarify your messaging.
Share your mission.
Maximize your impact.
Your zoo has the power to do more than educate, but your message isn’t reaching the people who care most.
You don’t have an email sign up form on your website.
You’re not sending regular emails.
One-time memberships aren’t turning into lasting support.
You don’t have time or capacity to craft consistent emails.
Without a clear communication strategy, even the most impactful work can go unseen.
When you implement a strategic, story-driven communication system, everything changes.
You grow an email list of engaged supporters.
Your members and donors look forward to your emails.
One-time members become lifelong supporters.
You build trust through consistent, story-driven messaging.
When you connect with your members and donors consistently, you inspire action.
Hi, I’m Diana — your storytelling partner for strategic growth.
With an M.S. in Biodiversity, Ecology & Evolution and a B.S. in Wildlife, Fish & Conservation Biology, I bring a scientist’s precision and a storyteller’s heart to every project.
Before founding WildStory Communications, I was a field biologist and worked in nonprofit communications and conservation advocacy. I also started my own business as flower farmer, where I learned, firsthand, how powerful the right message can be in growing a community, inspiring action, and securing funding.
Now, I help AZA-accredited zoos and aquariums communicate their impact clearly and consistently — bridging science, emotion, and purpose through strategic storytelling.
My Simple 3-Step Story Framework
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1. Discover Your Story
We’ll start with a free Strategy Call to get clear on your zoo’s goals, audience, and challenges.
I’ll share my observation of your zoo or aquarium’s marketing needs. We’ll then uncover your organization’s mission, unique story, and messaging needs, so we can tell your zoo’s story with purpose and precision.
If we decide to work together, we will then go over my Services and choose the right fit for your zoo or aquarium together.
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2. Craft Your Message
Next, I’ll transform your insights and expertise into a strategic storytelling framework.
Whether it’s a single blog post, a recurring email marketing system, or a messaging guide for your team, every word will be crafted to build lasting relationships with members, donors, and guests.
You’ll receive clear, on-brand copy and strategy documents ready to publish or I will implement them for you.
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3. Grow Your List & Inspire Action
With your new message and materials in hand, it’s time to share your story and grow your impact.
You’ll confidently engage with zoo members, donors, and guests on your website, social media, donor communications, and email campaigns, knowing that your story will inspire people to care and act for the wild.
Your audience will be ready support your zoo when the time comes to ask for a donation.
Fundraising is a crucial part of nonprofit operation. Many zoos and aquariums are missing out on donations from people who are already excited about their mission — their members, first-time donors, and visitors. Many members don’t even realize zoos are also non-profits. Without a clear, story-driven email marketing system, its hard to stay consistent and supporters end up losing connection with your mission.
That’s where I come in.
At WildStory Communications, I know how important building relationships that last are for ensuring recurring, long-term donations. This is why I specialize in copywriting for AZA-accredited zoos and aquariums — to help my clients design and implement strategic donor communication systems that build long-term trust and inspire continued giving.
Through strategic storytelling and consistent email communication, your zoo or aquarium can:
Strengthen member relationships
Share your organization’s mission and impact
Create a loyal community of recurring supporters
My mission is to use conservation storytelling to help AZA-accredited zoos and aquariums craft authentic communications that inspire lasting relationships and ongoing support to maximize impact.
Let’s ensure your zoo’s mission thrives for generations to come — with messaging that moves people to act.
Let’s Tell Your Wild Story
Your zoo’s mission matters.
Your voice deserves to be heard and your organization’s story has the power to inspire change.
Together, we’ll craft a message that bridges science and emotion, purpose and action, and helps your audience feel as deeply as you do about your mission.